January 30, 2023

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Dreamforce 2022 in Review: 10 Highlights for Retailers to Learn From

Salesforce arrived to existence 23 several years in the past in a San Francisco apartment by Founder and latest Co-CEO Marc Benioff. Dreamforce, its annual event developed to provide together the global Salesforce neighborhood for mastering, local community developing, exciting, and philanthropy, discovered its conception 20 several years in the past. And this year, I was equipped to expertise Dreamforce for my quite 1st time – in the long run exploring just how impactful equally Salesforce and Dreamforce are to their companions and brands alike.


With so significantly to absorb throughout these fast-paced, info-wealthy three times, down below are 10 of my beloved times.


1. The Opening Keynote Offered by Co-CEOs Marc Benioff and Bret Taylor


Going for walks into Dreamforce was unlike any other occasion I have ever attended, with the energy of Dreamforce encompassing every single step I took. Seats filled swiftly and several hours early for the opening keynote session of Co-CEOs Marc Benioff and Bret Taylor. Enthusiasm of information to be disclosed about Salesforce increased capabilities stuffed the place and – quite pretty much – the town times just before this true session. I was energized to hear firsthand what all the chit chat was about, and I was not unhappy. As an avid believer that integrated, clever technological know-how is necessary in supporting business enterprise functions, Benioff and Taylor eventually allow us in on just one of their very best held secrets and techniques however. And that was that true-time knowledge system, regarded as Genie, has been launched to the now robust and refined Salesforce system. For suppliers in particular, this sparked my exhilaration understanding that getting clarity from a 360-degree angle in real-time on all touchpoints of their business enterprise is vital for optimized retail success. In the days that adopted, I was thrilled to learn even more about Genie and the added benefits it features stores, which you can also explore listed here.


2. Facts-Driven Choices are Necessary for Business enterprise Development


As just one of in excess of 1,000 periods at Dreamforce, I was grateful to hear to Salesforce consulting companion, Slalom’s, Taking care of Director Jim Clarke and DECIEM’s Senior E-Commerce Director Heather Stables examine the value of data for business enterprise advancement. Stables unveiled that whilst their staff does not have an formal advertising and marketing division, they lean on knowledge retrieved from their lots of technologies-based mostly resources to make strategic and income-oriented selections that help standardize and streamline their operational attempts. Speaking precisely about their skincare business, The Common, Stables shared that obtaining transparency was the most vital element of their company growth. Leveraging Slalom, this transparency turned a reality for The Standard though also providing them data they could proactively respond to for a lot more rewarding business development. For all suppliers, this can be mimicked if working with the suitable technology. Luckily, with personalized technological know-how these kinds of as Slalom and Salesforce, this can be obtained.


3. The Shop of Tomorrow Could Not Be What You Count on It To Be


Together with Robin Smith and Irina Yurevich of EPAM Units, a Salesforce consulting husband or wife, and Michelle Grant of Salesforce, I was thrilled to share in a dynamic panel discussion about the “Store of Tomorrow: The Upcoming Technology of Know-how, Inclusion, and Obligation in and Retail Environment. ” We reviewed how engineering and traits alike are impacting bodily and digital retail as effectively as what clients hope from acquiring encounters. Metaverse was a portion of our discussion, though it isn’t really anticipated to be a homerun retail knowledge by all panelists in attendance. It is, nevertheless, predicted to be an critical aspect of the path to purchase for many individuals. Also, making sure you maintain visibility and connectivity in between the various places a customer could engage on their one of a kind path to buy was an crucial spotlight of this dialogue.


With each other with Michelle Grant of Salesforce, Nicole Leinbach of Retail Minded joined EPAM leaders in a panel discussion about the “Store of Tomorrow”.

4. Influencers and User Created Written content Proceeds to Sway Buyer Choices


Consumers like figuring out what other customers think and in our modern entire world of commerce, this carries on to be amid the major influencers in purchaser choices. Keeping this in mind, retailer Ashley Stewart experienced a Q&A with Slalom and shared that the the vast majority of their marketing is typically concentrated on influencer and person produced content. They also lean closely on buy now, shell out later on messaging that is manufactured doable by firms these kinds of as Klarna, Afterpay and other quad installment payment businesses. And thanks to Salesforce spouse Slalom, they are also in a position to carry a stronger human aspect to their messaging, aligning with their drive to personalize messaging and marketing and advertising to their shoppers.

5. The End of a Purchaser Journey is as Critical as The Starting of the Journey


I’ve been a very long-time admirer of the customer journey getting a top rated priority for vendors, and hearing from Shoprunner, a FedEx subsidiary – and Salesforce associate – at Dreamforce strengthened just how crucial it is to pay attention to what consumers want. Stressing that their goal is to “simplify the e-commerce knowledge,” Shoprunner aims to give a holistic and genuine see to their customers thanks to a remedy that stems from consumer loyalty and integrates with Salesforce Commerce Cloud Purchase Management Program. With these easy nevertheless essential core values, Shoprunner is helping to redefine what buyer shipping and delivery appears like in a globe that typically thinks quickly is most effective. But what about quick with transparency, easy returns, and consumers in management? The conclude of the journey is as essential as the commencing of the journey, and this reminder is a good a single to use to your have special company.


6. The Evolution of Loyalty in Retail Leans Seriously on Buyer Practical experience


On Day 2 of Dreamforce, I was fortuitous to be a part of a panel dialogue that incorporated Salesforce’s Michelle Grant and Slalom’s Shivanni Majewski and Bethany Platter. As consumers ourselves, we all agreed that the working experience of procuring – the two the optimistic and the negative – influences our foreseeable future invest in conclusions. As retail experts, we also agreed that the specifics leading to a transaction issue. This dynamic dialogue is just one not to be neglected no matter whether you are a compact, mid-dimensions or substantial business, as client loyalty doesn’t participate in favorites to measurement but somewhat to expertise. How makes and merchants stay in touch with their buyers is a significant factor in loyalty, as very well. Employing intelligence created from past purchases, suppliers can be more strategic with when and why they get in contact with prospects for future shopping alternatives. But it should really not be disregarded with how this takes place possibly. E-mail marketing stays a powerful interaction avenue, but SMS alerts and even social media impact a loyal customer’s route to order. I challenge you to consider about why you are faithful to the spots you are as a customer oneself, and then feel about if your enterprise mimics some of your favourite shopper loyalty ordeals. The aspects really do make any difference here, as we just about every talked about in this panel at Dreamforce.


Slalom "Customer Loyalty" Panel at Dreamforce 2022

Retail Minded’s Nicole Leinbach joined Slalom at Dreamforce to explore purchaser loyalty along with Salesforce’s Michelle Grant.


7. Keep Optimization Should Incorporate Staff Optimization


Even though it’s difficult to decide on a favorite second of my week at Dreamforce, I’d be lying if I failed to say the retail keynote was one particular of my top 3. As a self-described retail geek, I was giddy with enjoyment to hear from Salesforce’s Rob Garf and Michelle Grant with specific company from Gucci and Casey’s. As Garf shared in this partaking keynote, “more and far more vendors are turning to automation and AI” to assist with shop and staff optimization. The real takeaway for me, having said that, was simply that a single can not be effective with no the other. Retailer leaders will need to empower their workforce to actually increase their keep. Company, in certain, is elevated when workers are presented the likelihood to be elevated on their own. With improved obligation and chance, they can definitely comprehend their inventory and prospects on a further degree. Genie created an physical appearance here, as nicely, reinforcing that purchaser magic can be delivered with content searching activities when both equally the shop and their staff are positioned to provide the ideal shopper care.


8. The Lover Ecosystem at Salesforce Felt Like Family members


One of the numerous fascinating discoveries I had when at Dreamforce was the first-hand experience of looking at just how precious Salesforce sights their partners. From my eyes, they felt much more like spouse and children than just associates with excited colleagues joyful to see every other, function jointly and collaborate to make shops extra accomplished. It was an amazing expertise to perspective so a lot of businesses functioning collectively, eventually seeking to supply heightened encounters for merchants with as a great deal ease, agility and transparency as attainable. It didn’t damage that these very same associates relished some laughs and genuine enjoyable alongside the way. On the lookout back, I specially enjoyed my time at the “Women in Retail, Shopper Items & Commerce Networking Event” from Dentsu exactly where I satisfied so quite a few wonderful gals leaders. By the stop of the function, I knew I experienced fulfilled ladies I would be being in contact with in the years to observe.


9. Have faith in and Transparency is the True Measure of Accomplishment


On Day 3 of Dreamforce, I commenced to feel about what have faith in intended in a company partnership. Devoid of hesitation, I promptly believed of transparency. Soon after all, how can you have trust if you are unable to have an understanding of all the specifics of some thing? When we seem at retail in certain, there are so several transferring pieces at any single time that have faith in is necessary in generating absolutely sure items will function out efficiently. This was bolstered when I heard from Salesforce spouse OSF Digital in a session at Dreamforce where they mentioned related buyer activities developed all over united companions performing alongside one another. By means of a assorted ecosystem of companions, OSF Electronic is in a position to help stores produce individualized purchaser experiences that nurture client loyalty and bolster profits, as perfectly. But let us face it. This are not able to materialize without having a very clear knowing of what is taking place. Transparency presents shops the means to have this knowing, yet merchants can’t gain this devoid of the correct technologies. Understanding there is technological innovation like Genie that integrates with other systems from the a lot of Salesforce associates I received to know though at Dreamforce proves have faith in and transparency go hand-in-hand. Jointly, they lead to productive encounters no matter whether it arrives to prospects, stock, transactions or more.


Retail Minded’s Nicole Leinbach chats with the OSF Electronic group even though at Dreamforce 2022.

10. Retail is Not Retail Devoid of Dreamforce


As Bret Taylor claimed on Day One of Dreamforce, “San Francisco is not San Francisco devoid of Dreamforce.” And I agree. But I also believe retail just isn’t retail devoid of Dreamforce.

Enduring Dreamforce as a 1st-time attendee and self-explained retail geek was – no pun intended – a dream occur real. I left there influenced, inspired and admittedly, a bit drained. It was a non-prevent, education-prosperous practical experience that also made available amusement and networking that I price from the two a own and specialist perspective. I am grateful for the expertise, but I am additional grateful for the stores that get to gain from the Salesforce husband or wife ecosystem that is creating vendors extra successful and additional satisfying just one Dreamforce at a time.

For every “wow” there’s a lover app + qualified to power the “how.”

Discover what is proper for you on salesforce.com/partners.



The post Dreamforce 2022 in Review: 10 Highlights for Merchants to Master From appeared 1st on Retail Minded.